Bay Area, CA
I am a Staff Product Designer focused on 0-to-1 product strategy and end-to-end delivery. I work closely with leadership to shape the product roadmap, translating ambiguous business goals into scalable system logic.
0-1 Product design and strategy
System design and architecture
Leadership & stakeholder management
Design builder with AI tooling & integrations
Design mentorship
Gusto - NUX – New User Activation
NUX was Gusto’s core onboarding initiative designed to bridge the gap between initial interest and continuous adoption. It focused on guiding new customers through complex post-payroll setup to ensure they successfully activated their selected products.
My journey
Gusto - Personalizing Package Recommendation
By shifting plan recommendations upstream, this redesign reduced early user drop-off and clarified Gusto’s offerings. It successfully drove immediate product adoption while building a scalable system for personalized onboarding.
Rakuten Navigation & Categories Redesign
This redesign tackled the friction of earning Rakuten cash back in physical retail and dining environments. Shipped in Summer 2023, it bridged the digital-to-physical gap to create a seamless, low-friction offline earning experience.