I am a hybrid product designer with a focus on spearheading product initiatives through the lens of data and business insights.  My expertise includes navigating the entire product design delivery lifecycle, from discovery to implementation. I prioritize seamless collaboration across diverse disciplines, ensuring stakeholders align effectively for data-informed design solutions. I excel in fast prototyping, iterating, and testing, enabling swift refinement and timely validation of concepts.

Rakuten Rewards

05, 2021 – 12, 2023

Product Design Lead
I spearheaded design initiatives aimed at enriching user engagement and expanding Rakuten's presence from online shopping to a seamless in-store experience. Through close collaboration with research partners, I skillfully uncovered user needs during the design discovery phase, leveraging a combination of qualitative insights and actionable metrics. By working closely with stakeholders, I ensured that design strategies were intricately aligned with overarching business goals, while also collaborating with product counterparts to develop compelling solutions that not only drive revenue but also address user requirements comprehensively.

GoodRx

03.2020 – 04.2021

Design System Lead
Implemented and maintained atomic design systems across GoodRx's web and app platforms, orchestrating collaborative efforts with multiple product teams to ensure seamless rollouts with precise scopes. Conducted comprehensive feature audits to enhance usability and foster adoption across various product teams. Ensured close collaboration between designers and platform developers, employing a systematic approach with versioning to update components efficiently and launch comprehensive features.

GoodRx Core-funnel Redesign

Notifications system design

GoodRx Design System Project

Facebook | Meta

Jan 2019 – Feb 2020

Ads and Business Design System
I spearheaded a substantial design collaboration spanning ads and business manager products, delving into the intricate problem space among diverse user cohorts. Concurrently, I integrated myself within Meta's core product teams, facilitating the rollout of the design system through a hybrid partnership approach to ensure comprehensive adoption within an agreed-upon timeline.

Walmart Global Tech

Feb 2018 – Dec 2018

Sr. Visual UI Designer
Facilitated new collaboration frameworks and delivery methods among cross-vertical designers and product owners, driving the delivery of end-to-end features within the purchase and post-purchase experience. Played a pivotal role in introducing new product selection components from the rebranding initiative, seamlessly integrating them into design solutions to increase conversions.

Capital One

Dec 2016 – Jan 2018

Sr. Visual Designer
As a key member of the cross-functional design team managing the small business lending experience at Capital One, I employed a meticulous design process and design thinking approach to reimagine a cohesive digital lending experience, streamlining the lending and underwriting journey. My designs fostered a deeper emotional connection and trust between customers, bankers, and our institution.

Various Start-ups

Apr 2012 – Sep 2016

Between 2012 and 2016, I honed my design skill set while working at several startups. During this time, I transitioned from a visual designer to a product designer. I had the privilege of meeting many inspiring mentors, some of whom have become lifelong friends.

Illustration, typography, calligraphy, and photography, to name a few

Passion projects

Illustrations of San Francisco

Thoughts for the day

β€” Small discovery expands our thinking and a life changing occurrence redirects the way we see our role in the world.

β€” We started accepting extraordinary as the new average - and refuse to take our own, real averageness, and we fall into despair. (personal favorite)

β€” Design is an abstraction of technology to the end consumers.

β€” Strive to champion your designs with mission-driven & disruptive brands.

β€” Product design is a thoughtful process in delivering the maximum benefit of current technology and algorithms to both consumers and businesses in a visible and measurable manner.