I am a hybrid product designer with a focus on spearheading product initiatives through the lens of data and business insights. My expertise includes navigating the entire product design delivery lifecycle, from discovery to implementation. I prioritize seamless collaboration across diverse disciplines, ensuring stakeholders align effectively for data-informed design solutions. I excel in fast prototyping, iterating, and testing, enabling swift refinement and timely validation of concepts.
Rakuten Rewards
05, 2021 β 12, 2023
Product Design Lead
I spearheaded design initiatives aimed at enriching user engagement and expanding Rakuten's presence from online shopping to a seamless in-store experience. Through close collaboration with research partners, I skillfully uncovered user needs during the design discovery phase, leveraging a combination of qualitative insights and actionable metrics. By working closely with stakeholders, I ensured that design strategies were intricately aligned with overarching business goals, while also collaborating with product counterparts to develop compelling solutions that not only drive revenue but also address user requirements comprehensively.
GoodRx
03.2020 β 04.2021
Design System Lead
Implemented and maintained atomic design systems across GoodRx's web and app platforms, orchestrating collaborative efforts with multiple product teams to ensure seamless rollouts with precise scopes. Conducted comprehensive feature audits to enhance usability and foster adoption across various product teams. Ensured close collaboration between designers and platform developers, employing a systematic approach with versioning to update components efficiently and launch comprehensive features.
GoodRx Core-funnel Redesign
Notifications system design
GoodRx Design System Project
Facebook | Meta
Jan 2019 β Feb 2020
Ads and Business Design System
I spearheaded a substantial design collaboration spanning ads and business manager products, delving into the intricate problem space among diverse user cohorts. Concurrently, I integrated myself within Meta's core product teams, facilitating the rollout of the design system through a hybrid partnership approach to ensure comprehensive adoption within an agreed-upon timeline.
Walmart Global Tech
Feb 2018 β Dec 2018
Sr. Visual UI Designer
Facilitated new collaboration frameworks and delivery methods among cross-vertical designers and product owners, driving the delivery of end-to-end features within the purchase and post-purchase experience. Played a pivotal role in introducing new product selection components from the rebranding initiative, seamlessly integrating them into design solutions to increase conversions.
Capital One
Dec 2016 β Jan 2018
Sr. Visual Designer
As a key member of the cross-functional design team managing the small business lending experience at Capital One, I employed a meticulous design process and design thinking approach to reimagine a cohesive digital lending experience, streamlining the lending and underwriting journey. My designs fostered a deeper emotional connection and trust between customers, bankers, and our institution.
Various Start-ups
Apr 2012 β Sep 2016
Between 2012 and 2016, I honed my design skill set while working at several startups. During this time, I transitioned from a visual designer to a product designer. I had the privilege of meeting many inspiring mentors, some of whom have become lifelong friends.
Illustration, typography, calligraphy, and photography, to name a few
Passion projects
Illustrations of San Francisco